Fact Research Group assists businesses of all sizes in every phase of the business lifecycle. Each stage has its own unique set of challenges, and we tailor our approach to fit the needs of your business every step of the way.
Seed and Development
80% of entrepreneurs who start businesses fail within the first 18 months. Even the greatest of ideas can fall flat without proper research and planning, and funding requests will go unanswered without it. Fact Research Group will put together a comprehensive market analysis for your business plan that will enable you to make smart, strategic decisions and open up opportunities for private funding and/or investments.
Start-up
Spend money to make money, or so the saying goes. But where you spend it matters a great deal, especially in this phase. If your business is in start-up mode, the priority is likely spreading the word to drive sales and making sure you’re optimally positioned in your space. Fact Research Group can help you direct marketing and advertising budgets to the right places for maximum ROI and monitor competitive and market response to your product or service to determine any adjustments that need to be made in order to succeed.
Growth
If your business is in growth or expansion mode, things are going well. But they could always be better! Knowing how, when, and where to expand is one of the make-or-break moments in the life of your business. One wrong move and you’re back to square one. This is where our primary research department really shines. Hearing directly from potential customers is crucial to developing a successful growth or expansion plan. Knowing your current strengths and weaknesses is crucial; knowing those of your competitors is perhaps equally important. Fact Research Group will determine the best options for your business based on an actionable intelligence report that we’ll compile utilizing data from across the services we offer.
Established/Mature
Businesses in this phase may be looking to maintain their market share, or they might be considering an exit strategy. Continuous monitoring or frequent check-ins will allow your business to stay on top as you evaluate potential next steps.