Gone are the days of the website visitor counter on the bottom of the page. In the Google age, the number of visits to your page is just the tip of the iceberg. Our digital audits produce incredible amounts of data that, when interpreted and utilized correctly, can make all the difference in how you approach your marketing and general business strategy.
Website Analytics
Which pages of your website are the most visited? Where are those visitors from? How long do visitors stay? How are they finding you? The answers to these questions are inextricably linked to successfully reaching your target market online. Knowing how your visitors are accessing your content is also incredibly important. With the rise of mobile, all of your digital assets must not only be compatible but easy to use and eye-catching to encourage potential customers to take that next step in the buying process.
Social Media Analytics
Digital audits also reveal the effectiveness of your social media efforts, giving you insights on your fans and which posts they find the most engaging. It’s possible that you’re focusing on the wrong social channels relative to your target market or that the content you’re posting is not driving sales or creating brand awareness. That’s where analytics come into play. Social analytics can also reveal when and where to advertise for maximum impact. When utilized correctly, social media is a cost-effective and powerful weapon to have in your arsenal. FRG can take your digital marketing strategy to the next level.
Search Audit
Studies show 75% of people don’t look past the first page of search results. That makes your place in search results a make-or-break statistic. Our digital audit includes a full report on where you stand in search rankings amongst competitors and your industry in general by using a broad range of possible search terms.
Business Listing Audit
A digital audit will also pick up on errors in your business listing information. If your customers can’t find you, odds are they’ll go somewhere else. Don’t miss out on opportunities to make a sale to someone actively seeking you out.
Conversion Optimization
Fact Research Group will conduct an in-depth review of your website’s user experience and conversion optimization — or, how many visitors to your site stick around, engage, and seek out further action. This user experience analysis helps us determine if your website is set up to appeal to your target audience. Conversion optimization helps you understand which activities need to be in place to continuously improve and grow your business online.